![]() ![]() Similarly, Microsoft’s apparent refocusing on its Netflix-style GamePass videogames subscription had driven ire with many, who believed that the company’s values were diverging distastefully from their own.īy giving the Series S a real spotlight though, Microsoft had an opportunity to change that. In the last article, we explained how the platform-holder’s unfolding philosophy of a cross-generational family of console gaming (also comprising PC, and with no platform-exclusive games) left many confounded as to the purpose or value of the Series X’s long-touted, industry-leading power. Firstly, the new focus on the Series S finally gave some much-needed context to Microsoft’s increasingly confusing next-gen plans. This is important for a couple of reasons. #Digital foundry project eve upgradeWe would wait another 24 hours for those details, which created an intriguing dynamic that didn’t just give the Series S room to breathe, but actively switched the focus of Microsoft’s next-gen campaign.īy tying the long-awaited release date announcement to the Series S in this way, Microsoft almost formally made the smaller, more economical console the new star of the show, after more than a year spent pushing the the more aggressive, presumably more expensive horsepower upgrade of the Xbox Series X as its flagship. It’s highly notable that the Series S news came first, and standalone, with no mention of the previously campaign-leading Series X. The exact shape of the first bullets? The official announcement of the Series S, and the confirmation that it would launch on November 10th, 2020, at an arrestingly low price point of £249 / $299. The Xbox Series X price and release date are revealed, as an expected surprise reinvigorates Microsoft’s campaign It’s possible that the company’s hand was slightly forced by the weight of leaks pertaining to the Xbox Series S, the X’s long-rumoured, lower powered, but more affordable smaller sibling console, but whatever the reason, on September the 8th, shots were fired. Because while technically all that both platform-holders had to do during September 2020 was announce the price and release date of their respective machine, both delivered major, third-act twists that turned traditional videogames marketing dynamics on their head, for the immediate and long-term.Īfter one of the most elongated waits for pricing confirmation ever suffered during a next-gen console pre-release period, Microsoft finally broke the stand-off by firing first. The only thing left to do is to analyse the last significant phase of the campaign. And now we’re on the eve of the next-gen launch, ready to make some calls about how it’s going to go for both consoles, and ready to wrap this thing up until after we have both machines in our hands. ![]()
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